Richmond is aiming to put the chilling into the chiller this Halloween with the launch of limited-edition seasonal themed packs.
The standout packaging features Halloween bats and pumpkins, and is designed to capture consumers’ attention during a key trading period.
Kerry Foods said it had launched the packs in response to insights that showed shoppers liked interactive packs around key events such as Halloween.
“Richmond is a firm favourite with mums, and our Halloween packs will create great standout at the fixture. We would encourage retailers to maximise Halloween theatre in store and tap into the incremental sales that the occasion offers,” said Joe Hunter, brand manager for Richmond.
The Richmond Halloween packs are available across all channels now.