Stork is launching Stork 100% Coconut Oil to the market, offering an all-natural substitute to butter and spreads to appeal to the growing number of consumers seeking vegan and free-from baking products.

Available now, Stork 100% Coconut Oil has been formulated for dairy-free baking and cooking, offering all the benefits of coconut oil without the coconut taste. With over half of UK adults currently opting for vegan and free-from food choices, Stork 100% Coconut Oil has been designed to offer a versatile oil for cakes and biscuits as well as raw baking, cooking and frying.

Steven Hermiston, general manager at Upfield, commented: “We know that there has been an increase in the number of consumers adopting vegan buying behaviours as the shift towards more natural food products continues.

“As a category leader, we continually strive to answer consumer needs and identified that there was a gap in the market for a vegan baking block, which is why we introduced Stork 100% Coconut Oil. It provides consumers with a dairy-free product from a well-known and trusted baking brand, and is set to bring incremental value to the butters and spreads category by tapping into two of the biggest consumer trends – coconut oil and free-from.”

Stork 100% Coconut Oil is available in cases of 10 and has an RRP of £2.95 per unit.