A new limited-edition Pringles Street Food range is available now. Inspired by the growing popularity of street food, there are four flavours: Spicy BBQ, Hot Chilli Sauce, Mac & Cheese and Thai Green Curry. Rrp is £2.99 for 200g.
The limited-edition range is supported by an innovative digital campaign to engage with the Pringles audience.
Kellogg’s UK & Ireland snacks marketing director, Clare Furlonger, said: “Pringles as a brand always aims to be at the forefront of current trends. Our research shows a rise in the popularity of street food. We see a growing demand from consumers to widen our flavour portfolio to bring the taste of their favourite cuisines home.”
At the same time, Pringles Music Speakers summer promotion is back. The speaker promotion has been running since 2011, offering consumers a portable speaker when they buy three Pringles cans. This is the first year the speaker promotion will run across the 40g range. The smaller cans offer consumers the ‘Chance to Win a Wireless Speaker Every Hour’ online with a single code.
A £2m support campaign will feature TV from July 31 until the end of the campaign in August.
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