Strongbow has launched a multi-million pound campaign as part of its sponsorship of Team GB ahead of Rio 2016.
The ‘Let’s Own It’ will run across a range of media channels including TV, out of home, video on demand, radio, digital and social.
Cindy Tervoort, marketing director at brand owner Heineken, said: "We want to bring back the excitement we all felt during London 2012 and rally the nation to get behind Team GB. The pride and enthusiasm we experienced as a nation in 2012 was incredibly special, and we anticipate that our campaign will help the nation feel it once again.”
This is the first campaign to run across all Strongbow variants which include Strongbow Original, Strongbow Dark Fruit and Strongbow Cloudy Apple. It is supported in-store with special Team GB packaging across the whole range as well as a chance for consumers to win limited edition Strongbow Cloudy Apple pint glasses.
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