Cadbury Dairy Milk is bringing a taste of summer to the category with the return of the popular Cadbury Dairy Milk Strawberries & Creme, which was originally launched in summer 2013 and returned in 2014 due to popular demand.
This year, the product aims to build on this strong performance and help drive incremental sales in the
summer months once again. Only a limited number will be produced, helping to bring a new burst of excitement to the category in the summer months. The limited-edition 120g tablet combines Cadbury Dairy Milk with a "creamy and fresh tasting" strawberry filling.
Matthew Williams, marketing director at Mondelēz International, said: “This limited-edition tablet brings together the taste of strawberries and cream – a British summer icon – with the nation’s favourite chocolate1 in a product consumers will love.
“The flavour of strawberry is hugely popular, and brings with it the recollection of those long, relaxing British summer days watching sport in the sun. So even if the weather doesn’t play ball, people will still be able to enjoy their CDM Strawberries & Creme!”