Sunmagic, which produces a range of 100% pure fruit juice, smoothies and juice drinks, is launching a three-strong range of colour-coded kids’ juice drinks.

Sunmagic says the new drinks are the first of their kind to be deemed healthy or ‘school-compliant’ by new government regulations about what kids food and drink can and cannot contain.

Sunmagic’s 45% Fruit Juice range is packaged in 330ml PET bottles coloured to indicate the flavour of the drink. Amazing Apple & Blackcurrant Juice Drink comes in a purple bottle; Outrageous Orange Juice Drink variant in an orange bottle; while Awesome Apple Juice Green comes in a green bottle. All bottles feature a sports cap for convenience.

The juice drinks contain 45% fruit juice as well as spring water, and count as one of the five-a-day portions. The range is available to all channels of the trade from the first week in February, in 12 x 330ml cases.

Under the new government regulations regarding school food standards which took effect this month, soft drinks available in schools must contain no more than 150ml of juice due to their sugar content, and the maximum portion size of ‘combination drinks’ (drinks containing both juice and water) is now capped at 330ml. The portion size limit has been put in place to avoid soft drinks manufacturers adding artificial sweeteners to enhance the taste of an over-diluted drink.

Razin Ali, Sunmagic brand manager, said: “There are a number of well known, successful colour-coded children’s juice drinks on the market, however we saw a glaring gap for a healthy version of these drinks which also adheres to the government’s new regulations about what children’s food and drink can and can’t contain.

“We all know that kids buy with their eyes and the new Sunmagic 45% Juice range of sports-cap colour-coded bottles will appeal hugely to children with their colour-coded bottles. The ‘school-compliant’ stamp of approval will provide the additional reassurance to parents that their children are drinking a healthy product.”

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