Sunmagic, which produces a comprehensive range of 100% pure fruit juice, smoothies and juice drinks, has won a listing with Roadchef, one of the UK’s biggest motorway service operators, with more than 44 million visits per year.
Under the new agreement, the Sunmagic products now available throughout Roadchef’s 30 motorway service stations across the UK are:
Sunmagic Hydra Blast, in Awesome Apple flavour, which comes in a 330ml bottle with a sports cap;
500ml bottles of Sunmagic 100% Pure Juice in Orange and Apple flavours; and
500ml bottles of Sunmagic Juice Drinks in Cranberry and Mango flavours.
Razin Ali, Sunmagic brand manager, said: “We are delighted to have won this important account and are pleased that we could offer both the quality and range of products that Roadchef was looking for. Our popular PET bottles provided both the right quality and price point that Roadchef’s customers are after.”
Stuart Glover, purchasing and logistics manager at Roadchef, said: “Sunmagic was able to deliver an innovative range of quality soft drinks at an attractive price point, which enables us to ensure our customers are getting the best quality soft drinks at the best possible price. We were also impressed by the fact that the drinks each contain at least one of a customer’s 5-a-day portions.”
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