Swizzels has revamped the packaging of its Rainbow Drops.
The new design is intended to make Rainbow Drops stand out on shelf and the vibrant colours and graphics aim to appeal to consumers of all ages.
The new-look packaging also has a calorie flash to appeal to shoppers looking for portion control and a lower calorie treat.
Emma Herring, NPD brand manager at Swizzels, said: “The Rainbow Drops range is one of our traditional favourites that consumers know and love.
“The new packs look great on shelf and are ideal for shoppers looking for a lower calorie treat. The range of pack sizes mean Rainbow Drops are perfect for a little snack or to share with family and friends.”
Rainbow Drops are available in 10g bags – part of Swizzels ‘flashback to 10p’ range – 32g and 80g bags as well as multipacks. They are suitable for vegetarians and, as with all Swizzels products, they contain no artificial colours.
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