Tangerine Confectionery has launched a further collaboration with drinks brand Vimto, a range of mini jelly beans made using the Vimto recipe with original Vimto, cherry Vimto and strawberry Vimto flavours.
Adrian Hipkiss, head of marketing at Tangerine Confectionery, said: “We are delighted to deliver our new Vimto Mini Jelly Beans to the market through our collaboration with Vimto, a brand that is bought and loved by almost six million households. It’s one of our most exciting product launches this year.
“The jelly bean market is growing at an incredible rate, and coupled with the tried and tested success of our other Vimto confectionery, we know that there will be a huge appetite among Vimto fans young and old for our new product.”
The fruity assortment of Vimto Original, Strawberry Vimto and Cherry Vimto flavoured beans will be available in three pack formats: 38g and 200g bags as well as a 160g price marked bag at £1 for the convenience sector.