Ritz Crisp & Thin is expanding its 100g sharing bag range with two new flavours, oven roasted chicken and lightly sea salted.
Sandra Ferreira, senior brand manager for crisps and savoury snacks at Mondelez International said: "Since Ritz Crisp & Thin launched last May, it has shaken up the crisps and snacks category with its innovative, baked and light potato snack which went on to win Product of the Year this year as well as becoming the number one driver of category growth within Crisps & Snacks in the UK . To build on this strong performance and drive further value into the category, we’re really excited to bring two tasty new additions to the well-loved Ritz Crisp & Thin brand.
"Since the launch a year ago we have seen show-stopping results with one of the highest repeat rates of all NPD launches in the last five years. We believe this will be further strengthened with the launch of two new flavours, adding to the great taste while still remaining healthier and lighter option.”
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