Tic Tac is aiming to reinvigorate the sugar confectionery market by extending its range with new flavour-changing variants, Tic Tac Mixers.
The new lines will be available in two flavours, Cherry Cola and Peach Lemonade, with both variants melting from their sweet fruit outer layer into a secondary flavour – Cherry to Cola and Peach to Lemonade.
A £1.3m integrated campaign will support the launch using a combination of TV, social, sampling and in-store media.
Levi Boorer, customer development director at Ferrero, said: “The launch of Tic Tac Mixers is a truly ground-breaking move for the brand and as the UK’s fastest growing sugar confectionery brand, we are constantly looking at new ways to excite young shoppers who have a love for trying delicious new products that are genuinely different. Our research shows that nearly two thirds of existing Tic Tac consumers will buy mixers in addition to the core range, providing retailers with a powerful incremental sales opportunity.”