Tic Tac is currently available in a special-edition Popcorn flavour.
Ferrero customer development director Levi Boorer said: “We are confident that Tic Tac Popcorn will have huge appeal with young adults and entice new shoppers who are looking for something fun and different.
“The product is part of a wider flavour innovation drive that will be implemented throughout the year. We are constantly looking at ways to resonate with our target market of younger adults and exciting, innovative flavour experiences are a great way of doing so.”
The launch is supported in-store with displays and via social and digital activity. Tic Tac Popcorn is available in both 18g (rrp 58p) and 49g (rrp £1.31) packs.