Trebor will be again encouraging consumers to stand up for their favourite mint in its TV campaign, which returns on 4th January.
The campaign will highlight people’s affinity and loyalty to Trebor’s mints, and plays with the concept that mint eaters fall firmly into one of two camps: Extra Strong Mints or Softmints. The ad will also introduce viewers to the brand’s latest innovation, Trebor Softmint Lemon Mint.
The TV advert will run until 6th March and is part of an above the line campaign that includes outdoor advertising starting in February, radio activity in March and further TV support later in the year.
Elena Mallo senior brand manager for Trebor, said: “We’re really pleased to be continuing to support this great brand in 2016 with a bold campaign that reflects its strong heritage.
“Our previous campaign featuring this TV creative encouraged shoppers to pick up a pack of their favourite Trebor variant and brought over 560,000 new buyers to the brand so retailers should stock up now to take advantage of increased awareness.”