World Foods brand Tropical Sun is aiming to raise its profile in coconut products with the launch of its Winter 2015 integrated marketing campaign.
The campaign, live now, champions the brand’s coconut range of products which includes Coconut Water, Coconut Milk, Coconut Oil, Creamed Coconut, Coconut Peanuts and brand new Organic Coconut Sugar.
The national campaign features prime time programme sponsorship across leading ethnic TV channels, reaching millions of consumers right across the UK. There is also sponsorship on radio, alongside print and online marketing support, which will be heightened in the run up to Christmas.
Brand manager Jag Singh said: “We now have four products in our coconut range which are the proud recipients of a Great Taste Award. This year our Creamed Coconut and Cold Pressed Virgin Coconut Oil were recognised by the judges. They join our Crunchy Coconut Peanuts and Coconut Milk Powder, which have received the accolade in previous years, and bring our total tally of award winning products to 11.
“Our coconut range is a prime example of how products that were perceived as niche and specialist have crossed over to a mass audience. As consumer awareness has increased for products like Coconut Water, Coconut Milk and Coconut Oil, the demand for these products has gone through the roof.
“This coming Christmas presents a fantastic opportunity for retailers to generate significant sales with our range. The unabating consumer appetite for all things coconut, coupled with the heightened awareness of Tropical Sun can help retailers deliver an uplift in sales and bring a joyous, coco-nutty Christmas to all”
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