Lucozade is adding a new reduced sugar variant to its Energy portfolio – Reduced SugarTropical Fusion.

Lucozade Energy Reduced Sugar Tropical Fusion is a blend of pineapple and kiwi fruit, a flavour combination that builds on the trend for tropical flavours while meeting consumer demand for reduced sugar energy drink options.

Reduced Sugar Tropical Fusion will be available in 380ml, 500ml, 6-pack and 1 litre formats, and the launch will be supported by in-store activation. In addition, the launch will be supported by large-scale sampling events to drive awareness, targeting consumers in key environments when they need energy most.

Lesley Stonier, marketing manager for Lucozade Energy at Lucozade Ribena Suntory, commented: “This is one of our best tested products that is sure to be a big hit with shoppers, while also marking a key step in our long-term commitment for calorie reduction. We know consumers are looking for lower sugar offerings and it is important we continue to offer a wide choice of great tasting products. Lucozade Energy Reduced Sugar Tropical Fusion is the perfect addition to our line-up, tapping into consumers’ continued taste for unique and tropical flavour fusions, while also meeting growing demand for healthier energy drinks options.

“As a partner to the Responsibility Deal, we have committed to extending our drinks portfolio to include a wider range of choices for consumers’ every need and occasion, including increasing the choice of reduced sugar, lower calorie and no added sugar drinks, while maintaining the great taste. In fact, 65% of the Lucozade Energy range sold in the UK and Ireland now contains up to 8% less sugars and calories than in 2011. This is the equivalent to removing 583 tonnes of sugars and 2.2 billion calories. We’re pleased that Lucozade Energy Reduced Sugar Tropical Fusion marks the next step of our journey.”

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