Drinks manufacturer Halewood International drinks has launched limited edition packs for Tsingtao Beer to coincide with Chinese New Year.

The commemorative packaging will feature on 12 x 640ml, 24 x 330ml and 4 x 330ml packs across all channels from the beginning of January to promote Chinese New Year, which takes place on Thursday 19th February.

The initiative is intended to raise the brand profile of Tsingtao during a key trading period, and celebrate and educate consumers during the biggest event of the Chinese calendar.

Tsingtao is also producing a range of POS materials including pallet wraps and FSDUs to support wholesalers and supermarkets promote the event in-store.

James Wright, head of spirits and agency brands at Halewood International, commented: “Tsingtao’s Chinese New Year packs will create significant standout on shelf and drive sales at a time when Chinese food is front-of-mind amongst consumers.

“We will also be working with a number of retailers on food matching offers and in-store promotions in the lead-up to Chinese New Year.”

0151 480 8800