United Biscuits (UB) is expanding in the cake aisle with the launch of McVitie’s Teacakes in two flavours.
The range brings the biscuit brand to the cake aisle in the form of McVitie’s Digestives and McVitie’s Hobnobs combined with soft marshmallow, layered with chocolate and topped with caramel flavoured pieces or oaty-biscuit crumb for a sweet teatime treat.
Available in two variants – McVitie’s Digestives Caramel Teacakes and McVitie’s Milk Chocolate Hobnobs Teacakes – the sweet treats are available in packs of eight with an MMRP of £1.65.
Karyn Bryant, senior brand manager at McVitie’s Cake Company commented: “We are extremely excited about the launch of McVitie’s Teacakes which we feel offers a groundbreaking new product for our customers. We have already seen great success in past innovations where we have brought the well-loved taste of McVitie’s products to the Cake aisle in new formats, and are confident McVitie’s Teacakes will prove a strong contender against existing ranges. After all, McVitie’s biscuits are eaten by 52 million people in the UK so we firmly believe McVitie’s Teacakes will be a popular hit with shoppers.”
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