United Biscuits (UB) is looking to cement its position as the number one for must-cstock bakes snacks at Christmas with the launch of its seasonal range which combines traditional favourites with new introductions.

The range includes: 

• New McVitie’s Victoria Sapphire - UB is extending the premium assortment range with a festive addition. McVitie’s Victoria Sapphire offers a selection of indulgent foiled biscuits in a new 385g pack (rsp £6.50).

• New personalised McVitie’s Family Circle /Victoria and Jaffa Cake Pole: fans of all three products will this year have the opportunity to gift and receive personalised boxes of McVitie’s Victoria, Family Circle and Jaffa Pole featuring their own name, or those of their friends and family, through the online McVitie’s Sweeet Shop.

• New McVitie’s Chocolate Digestives Christmas Slices: bringing the popular McVitie’s Chocolate Digestives brand to the cake aisle this festive season, new McVitie’s Chocolate Digestives Christmas slices offer a taste of Christmas in individually wrapped portions.They’re available in two flavours, Orange and Mint.

• New McVitie’s Orange & Cranberry Jaffa Cake Bars - McVitie’s Jaffa Cake bars have been given a seasonal makeover, and this Christmas combine Jaffa with a hint of Christmas cranberry. They come wrapped in new festive packaging.

• Other popular favourites returning this year include Jacob’s Christmas Crackers, Jacob’s Caddies and McVitie’s Family Circle