Volvic is expanding its Touch of Fruit Sparkling range with the launch its two best-selling flavours, Strawberry & Raspberry and Lemon & Lime, in a new on the go 500ml format.
The launch will be supported with a national in-store and sampling campaign to drive trial. The new packs will also benefit from strong support as part of next year’s Volvic Touch of Fruit £2m above the line campaign in May which will include TV, out of home advertising, and digital.
Tom Hickton, Volvic senior brand manager, says: “Volvic Touch of Fruit Sparkling has performed well this year, tapping into more enjoyable, natural need states.”
Volvic Touch of Fruit Sparkling Strawberry & Raspberry and Lemon & Lime flavours will be available in 500ml formats with an RSP of 95p. The bottles will be sold in cases of 12.
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