Burton’s Biscuit Co is introducing a new product from one of the UK’s best known biscuit brands, with the launch of Wagon Wheels Teacakes.

The new product incorporates Wagon Wheels taste and texture, but in a mallow teacake with a jammie centre, targeting the smaller, less filling Wagon Wheels at new eating occasions such as an afternoon snack or a little pick me up.

“We’re introducing a modern twist to a traditional teacake, targeting value conscious consumers looking for a great-tasting, but slightly less filling treat that’s ideal for sharing with friends and family,” said Mandy Bobrowski, Burton’s Biscuit Co UK and Ireland marketing director.

Wagon Wheels Teacakes (120g; RRP 70p) feature a new pack design and comprise eight teacakes per pack, in outers of 14.

Topics