Walkers is introducing a new “pop”-osition to shoppers with the arrival of Poppables, a spherical, potato snack.
Available from the end of May, the light and airy snack is flavoured inside and out and is already a success in the US.
Kate Charman, brand manager at PepsiCo, commented: “We are seeing strong growth from the sharing segment and anticipate the launch of Poppables driving growth through a fun, new shaped snack, perfect for the ‘big night in’ occasion.
“With a strong performance already demonstrated in the US, we look forward to mirroring that success in the UK. We anticipate the brand engaging shoppers with its flavour-packed fun shape as we aim to drive additional traffic, and ultimately purchases, at the sharing fixture.”
Poppables is available in a variety of flavours including Sweet Chilli, Cheddar Cheese and BBQ Ribs. The full range is available as a 110g sharing bag and the Sweet Chilli variant can be purchased in a 60g pack and single-serve 25g format.