Walkers is bringing snack brand Cheetos to the UK. Cheetos will be available from this month and the range will include two single-serve packs of Cheetos Twisted and Cheetos Crunchy, price-marked at 39p, along with a £1 price-marked sharing pack of Cheetos Twisted. The single-serve products will be supported with a Cheetos and Monster Munch branded four-case stacker.
Matt Goddard, head of field sales at PepsiCo, commented: “We are really excited to continue our support for retailers with the launch of Cheetos in the UK, which we believe will help drive sales. Cheetos Twisted and Cheetos Crunchy single serve packs will join our increasingly popular PMP value snacks range with a ‘3 for £1’ promotional flash which encourages shoppers to increase basket spend.
“We are also excited to be introducing Cheetos into the sharing market which is currently growing at +6.7%, presenting a huge opportunity. Price-marked packs allow retailers to demonstrate ‘value for money’ to shoppers with 61% of customers claiming that knowing a shop sells price mark packs means they are more likely to visit.”
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