Walkers is extending its Market Deli range of pita, tortilla and classic potato chips with the addition of an Anglesey Sea Salt flavour in a potato chip format.

Launched in June last year, Market Deli has just been supported with a four-week TV campaign in February to drive awareness of the full range. The new flavour will be accompanied by a sampling programme with 300,000+ samples being distributed.

Matt Goddard, field sales director, said: “We know how popular salted flavours are with consumers and by expanding our offering, we are able to accommodate their favourite tastes and build on the success of the Market Deli brand within the impulse channel.

“Anglesey Sea Salt recently acquired Protected Designation of Origin status which underlines the quality of the Market Deli range and demonstrates the use of real ingredients for an authentic taste.”

Market Deli is available in impulse in single bags with a RRP of 83p.

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