Walkers is expanding its Max range with two new flavours, Max Cheeseburger, which will be exclusive to the impulse sector, Max flame grilled steak.
The 50g packs are available now and with an RRP of 75p.
To help retailers maximise the sales opportunity Walkers is producing a three-case stacker for the packs, which will also include the Paprika variant.
Matt Goddard, head of field sales at PepsiCo, comments: “As walkers Max continues to grow, we’re delighted to be extending the range with two new and exciting flavours. At PepsiCo we’re committed to delivering unique products and flavours to help support retailers and ultimately drive category growth.”
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