Walkers Sunbites is venturing into the fastest-growing segment within savoury snacks – popcorn – to help retailers take advantage of the sales trend and help drive category growth.
New Sunbites Wholegrain Popcorn comes in three flavours: Sweet & Salty, Lightly Sea Salted, and Sweet Caramel.
Thomas Barkholt, marketing director at brand owner PepsiCo, said the new product offers an alternative snack with that all-important “irresistible Sunbites’ taste”.
RRP is 89p, with the Sweet Caramel popcorn available in a clip strip format.
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