Walkers has rebranded its Oven Baked range. The new packs will highlight the 50% less fat element, while still delivering the same taste.
Alongside the re-brand, Walkers Oven Baked will be adding a Roasted Chicken & Thyme flavour available in a multipack to will broaden the appeal of the range. Walkers Oven Baked will also be extending the Crispy Crackers range into a multipack variant, as well as adding an additional flavour, Italian Herb.
Thomas Barkholt, marketing director at PepsiCo, commented: “With customers looking for healthier options when snacking, we are delighted to be offering two new flavour extensions to our popular Walkers Oven Baked range. With Walkers Oven Baked offering 50% less fat and Walkers Oven Baked Crackers offering 30% less fat than regular crisps, we are confident that the additions will be very popular and will perform well for retailers.”