Walkers is supporting the launch of its Choose or Lose campaign with a new TV advert that launches on the August 28 and will be on air for six weeks.

Walkers is putting some of its favourite flavours in jeopardy by offering customers the chance to keep their favourite flavours or swap them for a new flavour.

The Choose or Lose campaign was launched at the end of July. From the 14 August-22 October shoppers will be able to vote between classic and new flavours either by purchasing a single pack or voting online.

The new advert features a woman who is selecting a packet of Walkers crisps from a store. Not knowing which packet of crisps to choose, suddenly she is thrown into a gameshow hosted by Gary Lineker with an audience split into two sets of supporters: Salt & Vinegar, and Lime & Black Pepper, both encouraging the woman to choose their flavour.

Torn between both flavours, the drama and tension builds but finally after an anticipated wait she selects Lime & Black Pepper, much to Gary’s shock with the Lime & Black Pepper fans going wild with excitement. The camera takes her back to the shop floor, where the Salt & Vinegar packs have disappeared from the display.

Thomas Barkholt, marketing director at PepsiCo, commented: “We know shoppers love our flavour campaigns and we are pleased to be able to introduce a TV advert to support the launch of Choose or Lose for maximum impact.

“We’ve really highlighted the opportunity to vote in our new TV ad as we know our customers feel passionately about their favourite flavours and like to have their say. We’re confident that the new TV advert will create awareness and inspire demand for Choose or Lose, driving sales of Walkers crisps for retailers.”