Walkers has launched an on-pack promotion offering 25% off Virgin Experience Days over the summer period.

The promotion will appear across Walkers Quavers, Wotsits, Monster Munch, Squares and French Fries multi and single-serve packs until 14 October.

To enter, shoppers need to visit the promotional site stated on the back of their promotional pack to register for an instant unique code. The code then allows them to book any Virgin Experience Days activity of their choice, and receive a 25% discount at checkout.

Walkers marketing director Rachel Holms commented: “We’re really looking forward to kicking off our latest on-pack promotion as we will be helping Walkers fans fill their holidays with exciting activities at a reduced cost. 45% of households in the UK already buy into the Walkers snacks range and purchase on average seven times a year, so we are confident that the activity will be a success.”