Red Bull, known for its distinctive 355ml can, is now available in a larger 473ml version. The new size was chosen as it retains the slim-line look. Rrp is £1.99.
Matt Hollier, head of off trade for Red Bull, says: "Like all our different formats, the launch of the 473ml has been introduced because it’s what consumers want.
"It’s important that we have a range of SKUs that meets every consumer occasion.
"The launch of the 473ml gives us this and, based on trials, we believe the new size will soon be in the top 10 best-selling soft drinks list."
A range of pos material is available for retailers.
Email customer.marketing@uk.redbull.com for further information.
020 7434 0100
www.redbull.co.uk
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