Red Bull is running its first-ever on-pack promotion, giving consumers the chance to get tickets to a new event the Red Bull Speed Jam, which will take place in Cardiff on September 3. From this month, all 250ml cans of the energy drink will feature a Red Bull Speed Jam flash and a unique code number on the ringpull. This can be used to play the Red Bull Kart Fighter game either online or on an iPhone. Consumers then race and compete in challenges to gain tickets to the Speed Jam.
The event will bring together Red Bull teams including F1 World Champions Red Bull Racing and aerobatics from Red Bull Matadors.
Gavin Lissimore, strategy and planning manager at Red Bull, says: "This promotion provides consumers with an added incentive to purchase, meaning real incremental sales opportunities for retailers and a unique offer for consumers to get up close to Red Bull motorsports action. It’s important that retailers have good availability of cold cans and make a feature of the promotion in store to really take advantage and deliver additional sales."