PG Tips and Persil are launching a range of limited-edition packs in a bid to raise £1m for Red Nose Day on Friday March 13. Unilever will donate 8p from every promotional pack produced before March.
The PG Tips packs feature Monkey wearing Comic Relief’s famous Red Nose while Persil’s Small & Mighty range features a red stain eraser ball. Packs also carry key campaign messages such as ’Help us raise £1 million for Red Nose Day’, to encourage greater shopper engagement.
The activity will be supported by two above-the-line campaigns for each brand including digital and TV advertising, which start this month.