Coca-Cola Enterprises (CCE) has introduced a new fruity flavour of its energy drink brand Relentless. Apple & kiwi flavour is available in a 500ml can format and brings the range to six.
To coincide with the new flavour launch, the entire Relentless portfolio has undergone a makeover. The new packs have a brighter, eye-catching design for greater stand-out on shelf to ease shopper choice, says CCE.
Relentless is now worth £63m, having grown by 17.1% year- on-year, according to Nielsen data. Relentless origin flavour continues to be the best seller, followed by sugar free.