Revels, described as the chocolate where you never know what’s coming next, is sponsoring the Saturday night family show, You’ve Been Framed, on ITV1.
Mars Snackfood says the six-week sponsorship will deliver eight minutes of prime air time and reach more than 17 million viewers.
The sponsorship will launch with new Revels idents featuring home movie-style footage of unexpected and funny moments caught on camera. The sponsorship partnership will be extended through the You’ve Been Framed website and brings to life the Revels ’You never know what’s coming next’ strapline.
Andrea Taylor, trade relations manager at Mars Snackfood, comments: "Revels is all about sharing chocolate with the family - that’s why we’re delighted to secure this sponsorship, a first ever for the Revels brand.
"This shows our commitment and investment in the Revels brand, which currently has 9% of the bitesized market, growing at 4% year-on-year."