GlaxoSmithKline is launching a sub-brand for Lucozade. Called Lucozade Revive, the company says it will redefine the energy drinks market and drive incremental sales through its naturally invigorating flavours, low-calorie content and credentials as a healthier option.
It is available in two flavours: lemongrass with ginger; and orange with acai. Both contain B vitamins and just 50 calories per bottle.
Lucozade Revive comes in 380ml bottles with a recommended retail price of 99p and four x 380ml multipacks at £2.99.
The launch will be supported by a £6.1m spend including TV advertising and sampling.