To celebrate 500 years as the number one rolling paper, Rizla has a number of marketing activities up its sleeve this year.

Activity includes the Art of Rolling national bowling tour, continued British Superbikes sponsorship with the Rizla Suzuki team, and a new consumer ad campaign appearing on more than 7,000 high-street and major road sites, as well as in selected national lifestyle press.

Rizla holds a 78 per cent share of the rolling papers market, and last year sold more than 323 million booklets.

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