Monster Energy is giving shoppers the chance to celebrate 10 Years of Ibiza Rocks with a promotion to win two VIP tickets to the Ibiza Rocks Hotel in September. As official partner of Ibiza Rocks, the Monster Energy prize includes a four-night stay, gig tickets, a pool party and access to a private VIP area, flights and transfers.
Retailers will be able to highlight the promotion in-store with pos material including dumpbins, shelf strips and display units.
Meanwhile, the Monster Energy multipack range has been extended to include The Doctor and Assault varieties, in four x 500ml packs (rrp £3.99). There will also be a new Monster Energy Green pack (eight x 500ml, £7.79) available from August 15.