Imperial Tobacco has unveiled a new pack design for its Drum roll-your-own (RYO) tobacco.

The new Drum original and gold pack redesign has a ’clean, modern’ look that brings the range into the 21st century. Drum is available in 12.5g, 25g and 50g packs.

Imperial Tobacco’s Drum brand manager, Gary Mitchell, commented: "Drum is a unique RYO product for unique RYO adult smokers who want to ’roll to the beat of their own drum’ and stand out from the crowd. Furthermore, retailers have supported Drum for over 60 years now and we are committed to driving innovation in the RYO segment."

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