Seventy-seven-year old Cadbury Roses has a new packaging design and new addition to the range. The new carton shape and pack design is closer to the historic Roses design, with the reappearance of the ’Thank you’ messaging brought up to date with a modern twist.
In addition, the chocolate wrapping has been refreshed to address consumer complaints. In 2014, the number one complaint on Roses was chocolates becoming unwrapped in the box and affecting the other chocolate flavours. To address this, a new flowwrap around each chocolate promises to overcome these problems, keeping the chocolates fresher for longer and ensuring none come unwrapped in the box. There is also a new addition: almond caramel bite.