As a supporter of the England, Wales, Scotland and Ireland rugby teams, Lucozade Sport is launching a host of activity to cash in on the popularity of rugby thanks to the Rugby World Cup.

An on-pack promotion, running now until October 31, will give away official England, Scotland, Ireland and Wales rugby shirts. And to create a big impact in-store, Lucozade Sport will offer tailored rugby-themed pos by nation, to enable retailers to drive incremental sales.

This will feature Lucozade Sport brand ambassadors Chris Robshaw, Conor Murray, Leigh Halfpenny and Stuart Hogg.

There will also be a new TV ad for the brand as part of a £9m spend during 2015.

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