Britvic is bringing PepsiCo’s SoBe Pure Rush energy drink to the UK. Available in apple berry burst and tropical twist varieties, it comes in 250ml cans with a rrp of £1.39.
Fifo UK, which supplies electronic gadgets and accessories to forecourts across the UK, is partnering the charity Against Breast Cancer throughout October to raise money for Breast Cancer Awareness Month.
Breakfast biscuit brand belVita has launched a new consumer promotion.
WKD is relaunching its range of cocktails in cans with three all-new flavours of 5% ABV under the newly abbreviated name of WKD MIXD.
Coca-Cola European Partners (CCEP) has launched Capri-Sun Multivitamin Squash to the wholesale and convenience channel.
Mint brand Trebor is marking 100 years on sale this year with a new promotion called the Big 100.
The Coca-Cola Company has announced a new design for the Coca-Cola trademark that brings Coca-Cola, Coca-Cola Zero Sugar and Diet Coke together in an evolution of the ‘One Brand’ Strategy that launched worldwide in 2016.
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