Kepak Consumer Foods is launching its first ever vegetarian burger. The Rustlers Moroccan Vegetarian Burger (rrp £2), which is made with chickpea, grated carrot and coriander, and served with mango chutney and a yogurt and mint sauce, has been developed to drive penetration among younger shoppers.

Kepak believes it has the potential to generate more than £2m-worth of incremental sales.

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