Kepak has added noodle pot snacks to its Rustlers range. New Rustlers Noodles will initially be available in chicken & mushroom and Oriental pork varieties. Each 300g pack comes with a fork and can be microwaved in two minutes. Rrp is £1.99.

Research undertaken by Kepak highlighted an opportunity for launching noodle snacks as it found that 70% of Rustlers’ consumers also buy market-leading Pot Noodles.

Support for the new launch will come from national TV advertising and sampling as well as from a comprehensive digital and social media campaign.

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