Ginsters has joined forces with The Sun for an on-pack promotion which runs until the end of the year. The activity features on 20 million savoury products including the original Cornish pasty and peppered steak slice. It requires consumers to enter a unique on-pack code online to receive two months’ free membership of Sun+ Premiership goals with access to live Premiership goals as they happen. In addition, consumers will get free access to The Sun+ portal and have the opportunity to receive exclusive offers and win prizes.

This year has seen Ginsters’ biggest ever spend as well as a raft of innovative new products hitting shelves including H+EAT which launched earlier in the year.

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