Seabrook Crisps has become the exclusive savoury snacks partner of Alton Towers Resort, ahead of the launch of the theme park’s new Wicker Man rollercoaster.

Seabrook is launching a limited-edition flavour Fiery Woodsmoked BBQ to tie in with the rollercoaster’s wood and fire theme. There is also an on-pack promotion giving shoppers two-for-one entry to Alton Towers.