Seabrook Crisps has teamed up with Sky to give consumers the chance to ’Win a Year of Big Nights In’. Running from the middle of this month, the promotion (on single and multipacks) is giving away full Sky+HD packages with Seabrook crisps. To enter, consumers visit the dedicated online microsite (www.seabrookcrisps.com/bignightin) and enter their contact details and the code from their promotional pack. A winner will be announced each day with all other entrants placed in a final draw for a second chance to win.
The brand was relaunched with a new identity earlier this year. According to Nielsen data, it is currently enjoying 10% value growth.