Kettle Chips’ latest seasonal flavour in time for the key Christmas sales period is Baked Camembert & Oak Smoked Garlic. This replaces the summer flavour of Chorizo, Feta & Olive. The new festive seasoning was the brainchild of the Kettle chef, Phil Hovey, who was asked to create a simple, yet warming seasoning which captures the spirit of winter food.

Andrew Slamin, marketing director at Kettle Foods, said: "Consumers are more inclined to treat themselves and their guests at Christmas so Kettle Chips are always popular at this time of year. Last Christmas Kettle sales grew by 20% and the brand achieved record market share (Nielsen data)."

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