Burton’s Biscuit Company’s range of Cadbury seasonal biscuits comprises nine SKUs.
New to the line up are Cadbury Delights (rrp £1.79); the Cadbury Milk Fingers twin pack (rrp £3.78) and a Cadbury Dairy Milk cracker (rrp £5. And returning to the range are the Cadbury Occasions Carton (rrp £4) and Cadbury’s best-selling chocolate assortment tin, the Cadbury Christmas Jumper Tin (rrp £7). Both have new biscuit varieties.
Also back are Cadbury Mini Fingers and Mini Animals Novelty Tubes, which make great stocking fillers for children.
David Costello, head of customer category management at Burton’s Biscuit Company, said: "Christmas is a peak sales period for Cadbury biscuits, with £95m spent on seasonal sweet biscuits in 2014 alone (Nielsen)."
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