Premier Foods has unveiled its Christmas range. The Mr Kipling line-up has refreshed packaging which is in line with the pack design launched earlier this year on the existing range.
New products include Mr Kipling mince & brandy pies and black forest whirls.
Within the Cadbury Cakes range there are three new lines: mint mini rolls; festive caramel cakes; and chocolate orange yule log.
Also available from Premier Foods will be price-marked packs for the first time on 23 packs across nine brands: Ambrosia, Batchelors, Bisto, Oxo, Sharwood’s, Bird’s, Saxa and Branston and Hartleys.