Kettle Chips has launched a limited-edition range of four festive flavours - three of which are available exclusively to the grocer multiples, with one available to all retailers including forecourts. That flavour is apple, sage & thyme
The 150g seasonal bags will in distribution for three months.
They are launched at a time when the premium hand-cooked crisps sector is in strong growth, up 20.5% year on year.
Christmas is one of the brand’s key trading periods, according to marketing director Peter Wilson.
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