Walkers has introduced a pricemarked range of core Sensations lines specifically for the impulse channel.

The new 110g, 99p packs come in cases of 12 and are available in the three best-selling impulse flavours - Thai sweet chilli; vintage Cheddar & red onion chutney; and oven roast chicken, lemon & thyme.

PepsiCo trade marketing manager Cara Beeby believes the packs will allow smaller stores to match the growth the brand has enjoyed in the grocery sector.

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